B O N I T A R O Y
ORGANIC & NATURAL
SPATIAL, FURNITURE, EXPERIENCE AND COMMUNICATION DESIGN
LOCATION: PUNE, INDIA | STATUS: COMPLETED IN 2019
AREA: 2250 SQ. FT. INDOOR AND 3000 SQ. FT. OUTDOOR
ON is an organic and wellness platform offering a range of carefully curated organic produce, beauty and lifestyle products.
It aims to build an equitable ecosystem that supports Indian farmers and paves a path for a healthier lifestyle.
We are a platform that connects 10,000 + organic, sustainable farmers.
We believe in clean living and beauty from within.
We are on a mission to minimize miles from plough to plate.
We promote organic food, beauty & lifestyle.
All our products are lab tested, chemical free and grown through fair practises.
We support agri-nutrition and working harmony with local regions and seasons.
the space
The space followed a raw, earthy, minimal and functional approach stemming from the modern lifestyle.
Thoughtful interventions lend the space an experience which used only sustainable materials in their origin as well as usuage.
the
EXTERIOR
A bold, warm and clean look was giving to the facade with an impactful green wall, giving a brief introduction to the brand.
The ground floor was designed to be a multifunctional space hosting farmers markets, chefs table, yoga workshops and various other events whereas the first floor incorporated the organic store and cafe.
the
INTERIOR
Raw | Clean | Minimal
A clean as well as unstructured layout inducing a sense of discovery at every point in the space, in-turn giving a true experience of the brand.
ENTRANCE
A brief introduction to the brand with playful and captivating graphics at the entrance.
ENTRANCE
A brief introduction to the brand with playful and captivating graphics at the entrance.
FRESH PRODUCE
An independent section was dedicated to all the fresh produce. Wooden boxes and crates were doubled as display units with handwritten tags.
Engaging and motivating hand-painted typography and illustrations further highlighted the zone.
The store display units were designed to reflect the ON values of it being organic, simple and functional.
Wooden hand-painted slide-in panels served as product tags and shelf talkers.
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Various formats of display units were created with the same mechanism adding on to the visual and functional experience along with quirky product descriptions.
SPECIAL DISPLAYS
Re-using the left over materials, various distinctive units were designed to highlight certain sections of the store displaying the specials.
Cafe ON was designed in line with the aesthetics of the store. It had a warm yet modern feel to it and a sense of a close-knit community at its heart.
The cafe doubles up as a workshop space and hence is clutter-free and simple.
