B O N I T A R O Y
VIRTUOUS RETAIL
EXHIBITION DESIGN
LOCATION: INDIA DESIGN FORUM 2019, MUMBAI, INDIA.
VR is one of the largest retail real estate groups in India with a portfolio of 8.3 million sq. ft. covering six shopping centres, four being operational centres.
VR’s booth at IRF was created to re-instate to the retailers, media and even competing shopping centres of their growth and renewed position in the industry.
It highlighted VR’s “Love for Retail” and its various centres.
The booth embraced visual ques and iconic forms from the VR Centres across the country, making sure it represents the centre's strong presence in major cities of India.
The booth was divided into various sections emphasising on VR's current as well as upcoming developments, transitioning fluidly between business networking zone to a relaxed zone.
The booth incorporated various experiential zones like the Timeline of growth, Stories of each centre, VR's core values, statistics and it's belief of connecting communities through various mediums. And some fun interactive giveaways for all the visitors.
